There is one thing that can send an SEO agency into a wild and frenzied panic ; Google announcing they are releasing an algorithm update! They just did and on that very day, the SEO forums went into overdrive with people complaining about drops in rankings and traffic to their websites. In this episode I discuss the need for the need to stay calm when an update happens and not to reach for the smelling salts after a full blown panic attack. It is not really all doom and gloom.